About us

Our Purpose

To bring the world closer together through smarter payments.

We do this by:
  • Empowering; in a busy world we support rather than replace
  • Ensuring relationships are mutually beneficial; businesses win when customers win
  • Being smarter; Billing can be contextual, timely and personal
  • Simply communicating; fire and forget messages do get forgotten
  • Standard led; but not being bound by them

Empowering businesses and people through mutually beneficial, smarter, connected payments.

Meet the team

Part of the Answer Digital family, Answer Pay was founded by Gary & Katie Parlett MBE to meet the growing needs of businesses and workers in the Gig economy.  With 1 in 10 workers engaged in flexible working arrangements it was clear that existing payment options were failing to meet their needs. Answer Pay was born to create a more empathetic approach and drive communication in payment services.

Gary Parlett

Co-Founder
Digital entrepreneur and FinTech investor. Founder and CEO of the UK's leading employee owned digital consultancy.

Kate Parlett MBE

Co-Founder
Business entrepreneur and social innovator. Founder & Chair of the Lighthouse School, the first Special Free school in the UK. Founder & CEO of the Lighthouse Futures Trust.

Peter Cornforth

Commercial Director
Payments product specialist. Over 10 years experience in the payment arena with Santander, Vodafone, Amazon and Paysafe

Find out more

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